Previously, we?ve touched on just exactly why you should take care of your image. It?s a pity not that many entrepreneurs are into psychology or hard science. We?ve all experienced pretty awesome products with terrible presentation ? and vice versa.
What?s particularly interesting is just how much presentation affects they way you enjoy things. The implications for businesses that rely on subjective ideas on what makes something good or bad are enormous. Take a look at these two clips from Penn and Teller?s Bulls**t to see just how much presentation can affect experience.
http://www.youtube.com/watch?v=8Zqe4ZV9LDs
And another clip, on the food industry ? where a lot of our customers belog:
Now, you can choose to think these people are being called out for being pretentious. However, I?m pretty sure that they mostly if not totally?believed what they did at the time. So much so, it?s a moot point that their water actually came from a garden hose, or their ?organic? banana was cut from the same non-organic one. They experienced it the way they did, regardless of outside reality.
Perhaps that?s all that matters.
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Source: http://smallbusiness.uprinting.com/presentation-everything/
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